Mel's Jams
Mel's Jams
Branding for a small batch, homemade jam and preserve business.
Services:
Brand Design
Brand Design
Year:
2026
2026
Brief
To develop a visual identity for Mel’s Jams, a small-batch brand focused on homemade preserves. In a space where homemade jam brands can often feel overly rustic, we wanted to make a design that could standout while still communicating quality.
Approach
Combining handcrafted imagery with refined design elements to create a distinctive identity that balances authenticity with elevation, helping the brand stand out while remaining warm, genuine and approachable.
Brief
To develop a visual identity for Mel’s Jams, a small-batch brand focused on homemade preserves. In a space where homemade jam brands can often feel overly rustic, we wanted to make a design that could standout while still communicating quality.
Approach
Combining handcrafted imagery with refined design elements to create a distinctive identity that balances authenticity with elevation, helping the brand stand out while remaining warm, genuine and approachable.
